6:40 pm. A homeowner with a leak calls three roofers.

The first one to pick up gets the job. We make sure you show up in the search, and that someone, or something, picks up.

See how it works for a local business

4,000 opted-in texts go out at 9 am. 300 people call back at once.

An AI answers every one, handles the routine calls, and sends your agents only the ones that need a person.

See how it works for a call center

One system. Three stages.

A dentist and a forty-seat call center need the same three things: a reason for the phone to ring, something that answers it, and a way to keep the work moving afterward. The only difference is where the call comes from.

  1. Get the call.

    A customer nearby searches and finds you first, or a registered text goes out to people who asked to hear from you. Either way, the phone rings.

  2. Answer it.

    An AI picks up in one ring, books the routine calls, and hands the ones that need a person to your team with the context already attached. Nobody waits in a queue.

  3. Keep it moving.

    The confirmation text sends itself. The CRM updates itself. The reminder, the review request, and the report your manager wants all happen without anyone remembering to do them.

A dental office

Two chairs, a front desk that is busy with patients, and a phone that rings most when nobody can pick it up.

  1. 01

    A parent searches “emergency dentist near me” at 6 pm. Your practice is the first result, and the answer the AI gives.

    Local SEO AEO

  2. 02

    They call. The AI picks up on the first ring, checks the schedule, and books 8:15 tomorrow morning.

    Voice AI

  3. 03

    A confirmation text goes out. The appointment lands in the practice software. A reminder sends at 7 am.

    Workflow automation

  4. 03

    Two days later, a review request. Six months later, a recall text for the cleaning that is due.

    SMS marketing

A 40-seat call center

Outbound and inbound on the same floor, a compliance officer who reads every template, and agents who should only take the calls that need them.

  1. 01

    9 am. A registered campaign texts 4,000 people who opted in about a change to their account. Three hundred call back within the hour.

    SMS marketing 10DLC

  2. 02

    The AI takes every call at once. Balance questions, payment dates, and address changes never reach the floor.

    Voice AI

  3. 02

    The forty calls that need judgment are routed to agents with the account already open and the reason for the call on screen.

    Voice AI

  4. 03

    Every outcome writes back to the CRM. By noon your manager sees sends, calls, handoffs, and conversions on one screen.

    Internal tools AI automation

Run by an operator, not an account manager.

Portrait of Eyal Cohen, founder of EmberLabs.

Eyal Cohen

Founder. He will be the one on your call.

Eyal started EmberLabs after years running the systems this site is about: high-volume SMS operations, call-center workflows, and AI voice lines. He builds the same things for clients now, and he stays on the account himself.

He previously co-founded Zentap, a real estate marketing platform used by more than 10,000 professionals, and was named to the Forbes 30 Under 30 list for Marketing & Advertising in 2021. He later founded Chloe, a fintech company focused on home equity.

Forbes 30 Under 30 (Marketing & Advertising, 2021) Co-founder (Zentap)Founder (Chloe)

Track record Verifiable
  1. 500M+

    Compliant texts delivered for the brands and call centers Eyal has run messaging for.

    Registered 10DLC and toll-free traffic. Campaign history on request.
  2. 10,000+

    Real estate professionals used Zentap, the marketing platform Eyal co-founded.

    zentap.com
  3. Forbes

    30 Under 30, Marketing & Advertising, 2021.

    Forbes profile

What a first month looks like.

No discovery deck. No twelve-week roadmap. We start with the thing that is costing you customers this week.

  1. You tell us what’s breaking.

    Two sentences is fine. What’s happening, roughly how often, and what you think it’s costing you.

  2. We find the leak.

    We look at your numbers, your phone, your messaging, your search results. You hear about the biggest leak first, even if it isn’t something we sell.

  3. We fix that one.

    One thing, done properly, measured. Not a twelve-item retainer.

  4. We stay on it.

    Live means watched. If it breaks, we know before you do.

What the studio is building.

Alongside client work, we build our own products. RooferDirectory runs the same search and lead playbook we sell, on our own money. It keeps us honest.

RooferDirectory homepage showing local roofer search, roof cost tools, and market coverage
Live

RooferDirectory Local lead generation, roofing

Homeowners compare local roofers, costs, and storm signals.

In development

Yaniv Consumer, iOS

A Jewish lifestyle and learning app for iOS.

Things people ask before they call.

Who is EmberLabs for?

Small and mid-sized businesses where the phone is the business: local service companies like dentists, roofers, HVAC, law firms, and med spas, and call centers that live on speed to lead. If missed calls, filtered texts, or weak search visibility are costing you customers, this is for you.

What does a typical engagement look like for a local business?

Most local businesses start with one leak. Often that is the phone: an AI answering service that picks up in one ring, books the routine calls, and texts the caller a confirmation. Once calls are handled, we work on getting more of them, with local SEO and AI answers first and paid ads second, and we tie every dollar to booked jobs. Automation and reminders come last, when there is volume to automate.

Can you do outbound texting for a call center?

Yes, for contacts who have opted in. We register the brand and campaign under 10DLC or toll-free, write templates that pass carrier review, and send at the volume the registration allows. The callbacks those texts generate are usually the real problem, so most call-center engagements pair the texting with an AI voice line that takes the routine calls and routes the rest to agents. We do not send to purchased or unregistered lists.

My 10DLC campaign was rejected. Can you fix it?

Usually, yes. Most rejections come from sample messages that do not match the use case, no visible opt-in on the website, a privacy policy missing the SMS clause, or the wrong campaign type for a regulated industry. Send us the rejection and you will get back what the reviewer saw and what has to change.

Do you work with call centers?

Yes. Registered, consent-based texting at volume, AI that takes the repeatable calls so agents handle the ones that need a person, overflow and after-hours coverage, and the routing and reporting behind it.

How much does it cost?

It depends on what is breaking and how much volume runs through it. We scope one thing at a time and quote it in writing before any work starts. There is no retainer you have to buy to find out.

Will this work with our current tools?

Almost always. We work inside your phone system, CRM, calendar, and messaging provider before recommending anything be replaced. Replacement is the exception, not the default.

Who owns the code, accounts, and data?

You do. Your data, customer records, ad accounts, and phone numbers stay yours. The written agreement says what transfers, what we continue to operate, and what happens when the engagement ends.

Tell us what’s breaking.

Missed calls, texts that stopped landing, an ad budget you can’t explain. Two sentences is enough.

What happens next

  1. You write two sentences. What is breaking, roughly how often.
  2. Eyal reads it and replies. Within one business day. Him, not a sequence.
  3. A 20-minute call. No deck. We look at the real numbers together.
  4. You get a written plan. Whether you hire us or not.

What do you need help with?

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Prefer email? eyal@emberlabs.com