Prompt and answer research
The questions buyers actually ask, who gets named today, which sources the engines lean on, and the gap between that and you.
When someone asks ChatGPT who to call, be the answer.
More of your customers are asking an AI instead of scrolling results. If it does not know you exist, or gets you wrong, that customer is gone before they ever saw your site.
- Buyer prompts
- Entity facts
- Direct answers
- Monitoring
What does answer engine optimization (AEO) do for a local business?
Answer engine optimization (AEO), also called generative engine optimization (GEO) or AI search optimization, improves how a business is named, cited, and described in AI-generated answers from ChatGPT, Perplexity, Google AI Overviews, and similar systems. The work is clear service pages, consistent facts about the business everywhere it appears, direct answers to the questions buyers ask, evidence that supports the claims, and monitoring of what the engines actually say.
When this is a fit
- Your customers research the category or compare providers with an AI assistant.
- You have real services, real expertise, and proof you can document.
- AI answers currently skip you, misname you, or describe you inaccurately.
- You are willing to fix your own pages and the third-party sources engines rely on.
When to wait
- The goal is to manufacture recommendations without evidence.
- There are no clear service pages or business facts to make consistent.
- You expect a guarantee of inclusion in a specific model's answer.
What answer engines need from you.
Consistent business facts
Name, services, locations, people, and proof made identical across your site, structured data, profiles, and directories.
Answer-ready pages
Direct answers to buyer questions, each tied to evidence, written so an engine can quote them without guessing.
Visibility monitoring
A fixed set of prompts checked on a schedule: named, cited, absent, or wrong, and which sources were used.
How visibility gets built.
Prompt set and baseline
The high-intent questions for your category, what the engines answer today, named competitors, and the sources behind each answer.
Entity and technical remediation
Structured data, crawler access, canonical pages, and one consistent set of facts about the business.
Content and evidence plan
The direct answers, comparisons, and proof needed to close the gaps, plus the third-party sources worth earning.
Ongoing visibility report
Repeated measurement of naming, citation, accuracy, and any AI referral traffic, in plain language.
Questions about AEO.
What is the difference between AEO, GEO, and SEO?
SEO earns visibility in search result lists. AEO and GEO are two names for the same thing: earning visibility inside the synthesized answers AI systems produce. They overlap heavily, because both depend on clear, crawlable, well-supported content.
Can you guarantee ChatGPT recommends us?
No. Models and retrieval systems change and no agency controls them. We can improve the clarity and evidence available to those systems and measure whether what they say about you changes.
How do you measure AI visibility?
We fix a set of relevant buyer prompts and record, on a schedule, whether the business is named, cited, absent, or described inaccurately, along with the sources used and any measurable AI referral traffic.
Do we need new content for AEO?
Sometimes. First we find whether the problem is access, inconsistent facts, weak service pages, missing direct answers, or too little proof. Content follows the gap, not the other way around.
Where this fits.
When the AI answer names you, the call arrives half-convinced. Something still has to pick up.
- 01 Get the call
- 02 Answer it
- 03 Keep it moving
10DLC Under every text
Ask ChatGPT who to call for what you do.
If it is not you, or it gets you wrong, send us the answer. We will show you what it read and what it missed.
Tell us what’s breaking